Stop building features for users. Let them build their own.
Salesforce didn't become a $300 billion company because of CRM. CRM existed before Salesforce. It became a $300B company because every customer got their own version. Custom objects. Custom fields. Custom workflows. Custom reports. All without writing code. The platform was the product, not the CRM.
That created insane stickiness. Your Salesforce instance is YOUR Salesforce. It has your workflows, your fields, your automations. Switching cost is astronomical because you'd lose all of that. It also created an entire ecosystem — 500,000+ certified Salesforce admins became a career. Because the customization layer was so deep, it needed specialists.
But there was always a bottleneck. Every customization required an admin. A specialist. Weeks of configuration. The sales rep who needed a custom report couldn't just build one — they had to file a request and wait.
OnClaw collapses this entirely. Instead of admin spends weeks configuring, deploys to org, users consume — it's any user describes what they need and gets it instantly. The admin bottleneck disappears. You don't need a specialist to build a custom report. The sales rep who needs it just... asks for it. And gets it. With their real data.
Think about what happens over time. User A builds a deal velocity tracker. User B builds a custom lead scoring view. User C builds a pipeline forecast widget. After three months, every user has a completely different app tailored to how they work.
Now try switching to a competitor. You'd lose all of that. Not because of data lock-in — because of workflow lock-in. Your tools work the way your brain works. That's way stickier than data export.
The most valuable SaaS companies aren't selling software. They're selling a platform that becomes your software. Salesforce. Notion. Airtable. Figma. The next wave does this with AI. Every user gets their own version. That's the whole idea.